Posted in SEO Services

Structuring a Killer Content Marketing Campaign

content marketing

Many people tend to assume that content marketing is simplified by just owning a site or blog. This is an art which involves a lot of planning, strategizing, thorough analysis and ensuring you achieve set targets. This is a process which will enable you connect with your audience for the benefit of all. Below are some concepts that constitute a sound content marketing campaign.

The idea behind your content marketing campaign should be based on your achievable goals for your content, your targeted audience needs and the niche that you are focusing on. Once you establish these vital content marketing pillars, you become competitive and your goals will become achievable. You need to be clear on what you need to achieve whether it is increasing your client base, building a responsive mailing list or just getting high quality inbound links for better search engine ranking.

Your strategy should include some basic knowledge about what constitutes the goals and aspirations of your target audience; you should keep abreast of the information they are seeking. There is also the need to consider what your audience age set is and the service or product you are introducing to them. On the other hand, targeting desktop users versus smart phones should be on top of your strategy and more so when you start your SEO campaign whether onsite or off-site.

The medium or platform that you intend to use is also critical and gathering the information on what the target group uses is a plus. You need a background check on what is more popular and effective. Some of the visual platforms to consider include and not limited to slideshare deck and infographic. The best medium is the one that conveys the message and the audience is able to connect with freely. Since content marketing is part of search engine optimization (SEO), it is better making it easy for the visitor to get the information they are looking for without sweating it out.

Content MarketingRemember your content marketing campaign requires substantial resources and time to make it a success. These cover promotion, content development, existing site audit and research on what your audience are looking for. Once these are in place, analyzing your competition becomes your focus in terms of keyword research and who online is linking to which authority sites. You might need to reach out for authority links and guest blogging sites with posts that add value to your content. Once these systems are up and running, you need to focus on the challenges of keeping your audience hooked or conversion of your adorers into actual consumers.

Once you check through the analytics sites like Kissmetrics, Google Analytics and site user friendliness with CryEggs, you are able to know your potential traffic. This guides you in determining the right webhosting and servers for your website. All these are aimed at accommodating all your site visitors and bloggers who eventually help in recouping your initial investment. All these measures work hand in hand to ensure you succeed in your content marketing campaign.

Also Read Integrating Salesforce for Organizational Cost Optimization

Posted in SEO Services

Top Reasons Why SEO Fails


Search engine optimization is a very ravelled process. Lakhs of businesses are dependent on it today. Across the world majority businesses are dependent on SEO today. So many SEO campaigns are launched every year. It seems there is no end to this world of search engine optimization. It is growing day by day in to a more versatile solution. All the large scale companies are today taking help of SEO solutions. SEO in Chennai is known to have diverse effect on the business it works with.

Targeting a distended market is one of those mistakes an SEO company makes. Some companies make claims to take your organization to the top level on net. Generally it is advised that companies making such claims must be avoided. The truth is that no SEO expert can guarantee to take your website to the top most position. There is so much rush in the SEO industry that it is almost impossible for every company to get at the top for the same keyword. It will be beneficial that a company creates a niche market with some different keyword and then target their specific audience. Success is highly dependent upon specialization today. There is no respect for those who are doing the same things like the rest of the world.

Not monitoring keyword trend is another common mistake. Updating website is one technique to remain at the top position but another step that can help is using the latest keywords for the niche your company works on. You need to employ the SEO strategies with every new change. Then only there will be some scope for you to become the top. If the strategies are not followed regularly it can degrade your rank and net popularity. It is a very fierce competitive world. You can’t relax even a bit, with a new day everything changes in the business so it happens here.

SEOSome companies maintain a website which do not have any search engine optimization strategy. The time has come that businesses must understand the need to do so. While updating the site SEO strategies must be taken in to serious consideration. It can result in dramatic decrease of web traffic and page ranking.

Do not use too many keywords. Poor quality content overstuffed with keywords is a very negative thing. It will in no way benefit you in terms of page ranking. It can also compel the search engine to ban your site. It will even not help you in getting good page rank. It is a general theory that your keyword content must not exceed 3- 4 % of the entire content. It will give the viewer a thought that you are stuffing the site with more keywords rather than some useful information. It will leave a very negative impact which can harm your SEO possibilities.

When you hire a SEO consultant explain them everything about your business. If an SEO expert doesn’t know properly about your business they will probably do the mistake of creating a website which doesn’t even provide proper information about the company. They must know properly about the market you are catering to and what are your different businesses. Unless you are a brand new start up in your business everything must be known properly by the SEO consultant.

Don’t’ think that SEO can save a doomed business. It is a myth. It is only a tool to make the business more reachable to masses and more popular. It can help make your business a little more name in the market. It can bring you that fame but it cannot save a breaking business. It is better for the SEO company to concentrate somewhere else rather than saving a dooming business.