Internet Tracking results indicated in the first quarter of 2005 nearly 50 million, that’s almost 1/3 of Americans, visited blogs. While blogs are growing at an unprecedented rate, the number of blog readers / users is skyrocketing. A recent report released from ComScore Networks shows that ” blog domains tracked by comScore were visited by 50 million U.S. Internet users in Q1 2005. This represents an increase of 45 percentcompared to Q1 2004.” A significant percentage of blog readers spend twice as long viewing web pages and are much more likely to purchase online. According to Dan Hess, Senior VP of ComScore Networks “The fact that we found 30 per cent of the online population to have visited blogs clearly underscores the commercial importance of consumer generated and driven media,” This trend of web blog readers also are significantly more likely to live in wealthier neighborhoods, with income earners that reach in excess of $70K and above. Some very relevant marketing facts that are revealed in the ComScore Blog Report are:Blog visitors are 11 percent more likely than the average Internet user to have incomes of $75,000 or more.Blog visitors are 30 percent more likely than the average Internet user to live in households where the household head is 18 to 34 years old.
Blog visitors are 11 percent more likely to access the Internet (from either home or work) using a broadband connectionBlog visitors represent a demographically attractive advertising audience. As more and more readers are attracted to blogs for information, about products, services, and purchasing those goods and services, you can’t afford to ignore how blogs will change your business. The average consumer is exposed to blog related technology everyday as blogs have doubled every five months over the past year and a half. Isn’t it time you add a blog strategy to your business. “Blog Target Your Market” and increase your market niche all the way to the bank. Technorati Tags: Blog Marketing, Blog Success This entry was posted on Friday, September 23rd, 2005 at 12:05 am and is filed under Business Blogging, Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.